Joey is a seasoned entrepreneur with expertise spanning leadership, e-commerce, partnerships, supply chain, UI/UX, graphic design, & marketing.

He pioneered esports fan merchandising with his first startup, Agent Ink, just before the industry’s boom in 2019 & has since shown his foresight & adaptability by predicting & accommodating the rise of Vtubers, a new market projected to grow from $1.6B to $17.4B in 5 years.

With a strong personal connection to addiction recovery, Joey is deeply passionate about behavior change and is committed to revolutionizing personal development. Drawing on his wealth of expertise, he is on a mission to create solutions that empower people to live healthier, happier lives.